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"Macintel" Q&A

Update Published October 5, 2006

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Is QuarkXPress available as a "Universal Binary"?

For readers who are not familiar already with the term "Universal Binary", it refers to an application that is "native" for both PowerPC and Intel-based Macs.

Applications that are not "Universal" only can run on Intel-based Macs via "Rosetta". For more on "Rosetta", please refer to the answer to "What is Rosetta? What does it support?" elsewhere in the "Macintel" Q&A.

Quark describes QuarkXPress as:

Powerful design and page layout software with an intuitive, versatile interface that lets you combine superior typography with color and pictures to produce dynamic final output for print and Web delivery. QuarkXPress is widely used by magazines, newspapers, advertising agencies and design firms, marketers, printers, corporate publishers, catalog houses, and book publishers.

On July 18, 2006, EveryMac.com published that:

Quark was quite late making the transition from MacOS 9 to MacOS X, and it is no secret that this delay caused the company to lose some customers to rival Adobe InDesign.
As Apple widely is expected to introduce the next generation "Mac Pro" professional desktop systems in early August 2006, again, although no official information is available, it seems logical that Quark would aim to time their software introduction to coincide with the introduction of new professional Macs.
Quark could use Adobe's delay in creating "Universal" versions of their own software to try and regain market share. Apple, likewise, could use QuarkXPress 7 to reassure professionals that their vital software will be made available optimized for the new systems as well as "light a fire" under Adobe to release their software more quickly.

Sure enough, on August 7, 2006, Apple introduced the Mac Pro and Quark rolled out the Universal Binary version of QuarkXPress 7 to generally rave reviews.

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